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Marketing Major

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Marketing Major

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Writing about her photography business, Eastern Mennonite University junior Andrea Cable won a $2,500 scholarship in Insureon’s "Small Business, Big Impact" essay contest.

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Combine creativity and communication skills with business savvy in EMU’s marketing major. As the only small, liberal arts college in the Shenandoah Valley with a marketing major, you will get one-on-one attention from faculty mentors and learn skills in marketing design, business management, and organizational leadership.

EMU marketing majors will gain technical and theoretical skills in marketing, making them highly sought employees after graduation.

This new major explores both the business and marketing side of all entrepreneurial endeavors -  start your own business, come up with a tech solution or provide freelance marketing to a variety of businesses. As a student you will gain real world skills and experience.

Career Options

The above data was drawn from ONet and is intended for informational purposes only.

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Curriculum

The marketing major consists of the following courses for a total of 48-49 SH:

  • BUAD 221 Principles of Management - 3  
  • CIS 211 Spreadsheet and Data Management - 1  
  • MKTG 201 Principles of Marketing - 3  
  • MKTG 311 Marketing Research - 3  
  • *MKTG 321 Consumer Behavior - 3  
  • *MKTG 330 Sales/E-Commerce - 3  
  • MKTG 410 Strategic Marketing Management - 3  
  • STAT 120 Descriptive Statistics - 2  
  • VACA 141 Foundations of Design - 4  
  • VACA 151 Photography I - 2  
  • VACA 142 Graphic Design I - 2  
  • VACA 242 Graphic Design II - 2  
  • VACA 344 Web Design and Social Media - 4  
  • VACA 381 Cinema and Visual Theory - 2  
  • WRIT 210 News and Feature Writing - 3  

Media and Design Track

  • VACA 252 Photography II - 4  
  • VACA 345 Advanced Photoshop - 4  

Management Track

  • ACTG 221 Financial Accounting - 3  
  • BUAD 101 Business at EMU - 3  
  • BUAD 461 Strategic Leadership in Organizations - 3  
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