Paul Johnson, junior digital media major at Eastern Mennonite University, works on a graphic design project in Adobe Photoshop CC. (Photo by Andrew Strack)

EMU’s high-end digital media equipment prepares students to excel

Having access to the equipment in the visual and communication arts (VACA) equipment room at Eastern Mennonite University didn’t just help Macson McGuigan with class assignments. It also helped him find his own style and jumpstart his career.

It’s one of the beauties of this small university: Whereas a large university might allow students to check out equipment for a few hours at a time, VACA students at EMU can check it out for days on end – sometimes for longer projects, or even over breaks.

“I encourage students to shoot as much as they can,” said professor Jerry Holsopple, who has spent nearly two decades filling the “closet” shelves with DSLR,  mirrorless and cinematic video cameras, underwater gear, tripods, lighting equipment, lenses – and more. “That’s how you get good.”

Missy Muterspaugh sets up three-point lighting and a Sony Fs5 cinema camera for a video interview. (Photo by Andrew Strack)

For McGuigan, who graduated in 2017 and now is a photographer and videographer for EMU and other clients, the equipment was what he needed for meaningful skill-building experiences.

For a documentary photography class, he took portraits of food truck owners and chefs using “lots of fast prime lenses.” To capture the small, cramped interior spaces of the trucks, he used “super-wide-angle lenses.” (And – can’t leave out this best part – he said that the food trucks set him up with some free food.)

But as a VACA student McGuigan was also welcome to use the equipment for his own projects, including professional ones. He used a Sony Fs5 to film up to 16X slow-motion shots of bees, streams and owls (and Sony mirrorless cameras, LED lighting and mics to conduct interviews) for a client advocating for the protection of Shenandoah Mountain as a National Scenic Area with an embedded Wilderness Area.

“Having access to the VACA closet allowed me to realize what my style is and what equipment I need to get the job done,” McGuigan said. “It really helps students find their niche as photographers or videographers.”

Student works

Other student projects have included starting small businesses, creating documentaries, and making videos for small companies, all while at EMU, Holsopple said. “It’s what we want. It’s the way they build their portfolio of work. You don’t improve your skills just by doing the assignments only.”

With VACA graduates entering a variety of career fields, Holsopple has a goal: “Whatever equipment they’re handed, they should be able to handle,” he said. “I want students to have the full experience of just about everything they should know how to use. It’s always a balance of the cool, new, but also the basics of everything you need to produce at a high level.”

The work of VACA program students and graduates has been recognized nationally:

  • Lila Marks earned praise for her senior show, an exhibit of documentary photos related to the homeless and homelessness in Hawaii.
  • Senior Adila Wahdat was selected for the 2016 International Antarctic Expedition with the 2041 Foundation.
  • Matthew Gillis interned for National Geographic Adventure in New York City, the D.C. United soccer team and Oregon’s Statesman Journal. He was the winner of an Associated Press Photo of the Month, and now is an events photographer.
  • Michelle L. Mitchell is an award-winning photographer for the News Virginian newspaper.
  • Kelby Miller is a promotion manager at SNN Local News 6, the only locally owned and operated television station in the Tampa-St. Petersburg-Sarasota market.
  • Joel Landis interned at an advertising agency specializing in film trailers in Los Angeles. After graduation, he moved into a full-time role as video editor. He now creates film trailers for major motion pictures and is based on the West Coast.
  • Joaquin Sosa is a freelance photographer and videographer in Washington D.C. He was Sierra Club’s outdoor youth ambassador for 2012, blogging from around the world.
  • Advertising executive Rachel Wyse started her career with Facebook in New York City.
  • Steven Stauffer has filmed Drew Holcomb, for Nike and Under Armour, and more. While at EMU, he submitted his class photography portfolio to the Festival of the Photograph and was awarded a scholarship to study with National Geographic photographer Bill Allard. Steven’s work was shown at the Paramount Theater in Charlottesville to an international audience that included some of the best known photographers in the world.
  • Katie Schmid runs the wedding photography business, The Commoneer.

A scavenger’s portfolio

Adila Wahdat uses a Canon DSLR for a portrait shoot. (Photo by Macson McGuigan)

“You don’t want to know what the value of this room is,” Holsopple said recently, standing in the equipment room. “I’m not sure I could tell you, off hand. It’s over a quarter million dollars.”

In a way, the Sony FS5s, A7R IIs and A9s, the Canon EOS 5D Mark IVs, the new LED lights – all are part of his own portfolio.

“I am a scavenger,” he said. Instead of ordering pre-assembled kits of equipment, he orders just necessary components, often used instead of new but still perfectly functional and in great shape.

“‘Used’ doesn’t mean much for a tripod that will last 25 years,” he said, pointing out a hefty one that new would have cost $3,000 but that he bought used – 16 years ago.

“That’s how we have all this. I think, ‘Well, we need this, and we can’t afford it, so I’ll wait until somebody advertises it as an open box, and then I’ll order it.’”

He picked up a 40-plus-years-old Leica lense, a personal favorite for “the way it renders color, the way it falls off from in-focus to out-of-focus areas. It’s lovely. It’s superb.” The lens is one of several he calls “my babies.”

That may not be an understatement:

“Part of what students get here is just my personal obsessions,” he said. “I’m not kidding.”

Join the Discussion on “EMU’s high-end digital media equipment prepares students to excel

  1. I would like to add my appreciation for the excellent training VACA students have. Stephen Stauffer photographed The Washington Ballet as part of his internship through the Washington Community Scholars’ Center. TWB is still using his photographs. And, Londen Wheeler had the chance of a lifetime when he photographed President Obama’s visit to DC’s Capital Area Food Bank. Folks at CAFB still talk about Londen.

  2. Jerry lives in the intersection of his deep passion and the needs of the world. That’s what God’s calling is all about. I so respect his contributions.

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