Marketing Major

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Writing about her photography business, Eastern Mennonite University junior Andrea Cable won a $2,500 scholarship in Insureon’s "Small Business, Big Impact" essay contest.

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As a marketing major, students will have access to the high-end equipment available to students through our visual and communication arts program.

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After graduating from Eastern Mennonite University in 2007, Jeff Boodie, photographed for Crossroads alumni magazine in 2008, landed a job with 'O, The Oprah Magazine.' Now he helps connect restaurant and retail employers with potential employees, through his tech startup JobSnap.

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Combine creativity and communication skills with business savvy in EMU’s marketing major. As the only small, liberal arts college in the Shenandoah Valley with a marketing major, you will get one-on-one attention from faculty mentors and learn skills in marketing design, business management, and organizational leadership.

EMU marketing majors will gain technical and theoretical skills in marketing, making them highly sought employees after graduation.

This new major explores both the business and marketing side of all entrepreneurial endeavors - start your own business, come up with a tech solution or provide freelance marketing to a variety of businesses. As a student you will gain real world skills and experience.

Distinctives
- Learn about business and marketing with ethical and faith-based approaches
- Understand the importance of intercultural engagement to communicate a global business perspective
- Develop a portfolio of skills, from photography and videography to design and text campaigns to add impact to your message
Student Experiences/Internships
- Access to the extensive collection of EMU Visual and Communication Arts equipment.
- Internships in local businesses or organizations
- Portfolio development for your future career
- Potential for internships in Washington DC with the Washington Community Scholars Center
- Get involved with the EMU Center for Innovation and Leadership (CIL) to launch your innovative ideas for business, engineering, creative design and leadership.
Careers/Outcomes

The media and design track enables students to create media forms ranging from single image, to visual and text campaigns and video storytelling.

The management track prepares students for marketing management and oversight roles.

This major prepares the student with marketing skills for non-profits, businesses, NGOs and higher education. Students can combine a marketing skill set with their own start-up business or design/media enterprise.
Affordability
- 99% of undergrads receive financial aid
- The average assistance package is over $37,000
- Over $21 million in aid is awarded each year
Financial aid packages often include:
Learn more by contacting EMU's Financial Assistance Office or checking out our net price calculator.

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Marketing Major

Marketing Major

Financial aid packages often include:

Career Options

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Curriculum

Media and Design Track

Management Track