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Writing about her photography business, Eastern Mennonite University junior Andrea Cable won a $2,500 scholarship in Insureon’s "Small Business, Big Impact" essay contest.

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Combine creativity and communication skills with business savvy in EMU’s marketing major. As the only small, liberal arts college in the Shenandoah Valley with a marketing major, you will get one-on-one attention from faculty mentors and learn skills in marketing design, business management, and organizational leadership.

EMU marketing majors will gain technical and theoretical skills in marketing, making them highly sought employees after graduation.

This new major explores both the business and marketing side of all entrepreneurial endeavors -  start your own business, come up with a tech solution or provide freelance marketing to a variety of businesses. As a student you will gain real world skills and experience.

  • Distinctives
    • Learn about business and marketing with ethical and faith-based approaches
    • Understand the importance of intercultural engagement to communicate a global business perspective
    • Develop a portfolio of skills, from photography and videography to design and text campaigns to add impact to your message
  • Student Experiences/Internships
  • Careers/Outcomes

    The media and design track enables students to create media forms ranging from single image, to visual and text campaigns and video storytelling.

    The management track prepares students for marketing management and oversight roles.

    This major prepares the student with  marketing skills for non-profits, businesses, NGOs and higher education. Students can combine a marketing skill set with their own start-up business or design/media enterprise.

  • Affordability
    • 99% of undergrads receive financial aid
    • The average assistance package is over $37,000
    • Over $21 million in aid is awarded each year

    Financial aid packages often include:

    Learn more by contacting  EMU's Financial Assistance Office or checking out our net price calculator.

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Career Options

Bright Outlook

Commercial and Industrial Designers

$65,706
Average Salary

Design and develop manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.

Art Directors

$80,152
Average Salary

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Public Relations Specialists

$53,617
Average Salary

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Advertising and Promotions Managers

$104,947
Average Salary

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

$111,977
Average Salary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Market Research Analysts and Marketing Specialists

$53,386
Average Salary

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

The above data was drawn from ONet and is intended for informational purposes only.

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Curriculum

The marketing major consists of the following courses for a total of 48-49 SH:

  • BUAD 221 Principles of Management - 3  
  • CIS 211 Spreadsheet and Data Management - 1  
  • MKTG 201 Principles of Marketing - 3  
  • MKTG 311 Marketing Research - 3  
  • *MKTG 321 Consumer Behavior - 3  
  • *MKTG 330 Sales/E-Commerce - 3  
  • MKTG 410 Strategic Marketing Management - 3  
  • STAT 120 Descriptive Statistics - 2  
  • VACA 141 Foundations of Design - 4  
  • VACA 151 Photography I - 2  
  • VACA 142 Graphic Design I - 2  
  • VACA 242 Graphic Design II - 2  
  • VACA 344 Web Design and Social Media - 4  
  • VACA 381 Cinema and Visual Theory - 2  
  • WRIT 210 News and Feature Writing - 3  

Media and Design Track

  • VACA 252 Photography II - 4  
  • VACA 345 Advanced Photoshop - 4  

Management Track

  • ACTG 221 Financial Accounting - 3  
  • BUAD 101 Business at EMU - 3  
  • BUAD 461 Strategic Leadership in Organizations - 3  
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