Web Publishing Guide
Web content editors are designated individuals who assist the marketing department in publishing and maintaining information on the web site. It is important that departmental web editors are involved in the initial publishing process and also active maintainers of their content. They must be familiar with Writing for the Web and also the standard content design for all EMU programs.
The EMU public website is primarily a marketing and communications tool, used to provide information and facilitate interaction with prospective students, their parents, alumni, community members, donors, the media, accreditation personnel, and others.
Information and systems of a more functional or internal communication nature belong elsewhere, like on myEMU, Moodle, or the appropriate network drive. When there is competition for web resources or real estate, priority is given to the traditional undergraduate program.