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Marketing & Communications

Brand and Identity Standards

EMU 2015 ID
Click image to download the EMUgraphic identity guidelines

  • The EMU logo is to be present on all web pages and print projects. This includes flyers, ads, correspondence, envelopes, and program-produced documents (such as newsletters). Any paper document should have the EMU or EMS logo and name included. (EMU logo standards apply to web and print. Please avoid common mistakes.)
  • If a program or office has an individual “icon” such as a dove, apple, or tree, it is to be used as a secondary icon in relation to the EMU or EMS logo. These “icons” need to be considered for distinction or decoration but may not be used as (or referred to as) a separate logo. The icon may never be used alone. The EMU mascot should not appear in close proximity to the university logo.
  • If a program or office has an interest in a specific color other than the EMU blue, staff will need to work with designers in the marketing services office for colors that are approved in the marketing color palette. Alternate colors may be considered in web and print media, but need to be consistent as a signature color (i.e. departments will only use one secondary color).
  • The university seal is used to certify official documents and is not considered a design element or a logo. The seal should not be used on merchandise. Please direct questions to


  • Guidelines for EMU signage are available in the document EMU Brand Identity – Signage. Please collaborate with the Marketing and Communications department on signage needs as outlined in the document.


If you have any questions about logo use or EMU identity, e-mail or call Jon Styer, EMU brand ID manager, at 540-432-4056.