Resources

Professionalism and a consistent brand are important to EMU. The following resources will help you as you work with marketing to promote EMU.

Learn about using the EMU logo and other aspects of our brand.

Brand and Identity Standards

The EMU Style guide can help you with punctuation, capitalization and other aspects of EMU's writing style.

Editorial Style Guide

The creative brief can help you define the marketing aspects of new projects or major redesigns of old projects.

EMU Creative Brief

A guide to FERPA, photography permissions and copyright concerns.

Images and Copyrights

Resources for putting your event on the online events calendar emu.edu/events. This calendar also shows up at my.emu.edu.

Using the Events Calendar

Use this link to generate an email signature with an EMU logo.

Email Signature Generator

Social Media Policy

Web Editing

Email Campaigns

Project Design Brief

This Project Design Brief walks through all the steps of a project, identifying what elements are needed, who is responsible for each element and helping to create a timeline and clear path for project completion. Please use this brief for new projects that include multiple or complicated elements (web, photography, video, graphics, print).

Fill out the Design Brief