Royals ready to rise up for LovEMU Day, April 6!

Rise Up Together” is our rallying cry for the sixth annual LovEMU Day. Mark your calendars for Wednesday, April 6, and start thinking about all the ways you love EMU. Those are reasons to support this wonderful university, its faculty and staff, programs, and of course, our students who come here from 39 states and 40 countries.

Whether the picture that springs to mind in your head for LovEMU Day is the good friends or even your life partner you met here, the finding of your vocation, your sense of community, a favorite spot on campus, or that favorite faculty or staff member, we invite you to join us for our 24-hour giving day extravaganza, in which alumni, faculty, staff, students, parents, and friends come together to support and celebrate the university we all love.

Our EMU Facebook Live page will be the main headquarters, hosted by Braydon Hoover ‘11, director of advancement and annual giving. We’ll be sharing unique videos of the student experience and some friendly contests for EMU gear.

Click here for some social media swag to help show the love on #EMUGivingDay.

This year’s event features more than $100,000 in challenge match funds, nearly as much as we raised in our first annual giving day. We’ve come a long way since then, thanks to you!

Help us set a new record! Last year, for the fifth consecutive year, you helped us to set a new LovEMU Day giving record of $280,654 from 1,017 gifts. We’d love to best that this year.

As EMU and our students continue to be challenged by the global pandemic, our University Fund for Resilience, the Student Tuition Relief Fund, and the Diversity, Equity, and Inclusion Fund are among the featured funds of the day. But we encourage you to give to any fund close to your heart.

With each $10 (or more!) gift, you can vote for your favorite academic program, athletic team, or student club, and the winner in each category will receive $1,000! In addition to supporting the mission of EMU as a whole, it’s a great way to pay homage to the campus experiences that means the most to you. Every gift of $10 or more is a vote cast for your favorite!

Follow the challenges!

Check out the LoveEMU Giving Day website throughout the day to watch the dollars and votes rise and see if challenge matches have been met. The leaderboards will again be active for athletic teams, academic programs, and student orgs.

  • The LoveEMU Early Challenge, so that you can give now if you’d like, is LIVE NOW at
  • Check out returning favorites like the 19:17 Challenge and 50 States (and Beyond!) Challenge, where we attempt to get gifts from Royals all over the US and beyond to unlock a whopping $10,000. Reach out to your friends in those hard to reach states!  
  • The Belong Together Challenge is a dollar-for-dollar match up to $25,000 focused on increasing belongingness on campus for all students through the Diversity, Equity, and Inclusion Fund. 
  • For you nighthawks, tune in from 9 a.m. to midnight and join the fun of the Midnight Madness in University Commons, as our students help us plot challenge giving progress on the rock wall. See if your gift and vote can lift a program, club or team in for the win.

Can’t wait until April 6? You can help us unlock $5,000 in the LovEMU Day early challenge by giving a gift before LovEMU Day even begins! Check out for more details!