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EMU Names Marketing Services Director

Posted on May 11th, 2005

 Kirsten L. Parmer
Kirsten L. Parmer

An Eastern Mennonite University alumna with more than 12 years experience in design, writing, editing and project management has been named director of marketing services at EMU.

Kirsten L. Parmer of Harrisonburg will begin her new position on May 16, 2005. In this role, she will direct a six-member creative staff responsible for the overall public relations/communications programs of the university, which includes overseeing publications and other print materials, the news bureau, institutional advertising and web content design and maintaining campus-wide graphics and editorial style standards.

Ms. Parmer will succeed Paul W. Souder, who held the position three years.

Shirley B. Yoder, vice president for enrollment management and marketing, announced the appointment.

"Kirsten brings years of experience in working within the marketing services department at EMU and has worked for a number of external clients over the years as well," Yoder said. "She has shown natural leadership qualities, a creative flair and a passion for quality, timeliness and accuracy," she added.

A 1993 EMU graduate, Parmer was a student assistant in the communications department during most of her college career. She joined the staff as a graphic designer in 1993 where she has worked on major projects including "Crossroads," the university magazine; the Shenandoah Valley Bach Festival; admissions materials and the President’s Annual Report.

She has received a Council for Advancement and Support of Education (CASE) District III "award of excellence," numerous Printing Industries of the Virginias awards and the EMU "Quality Service Award."

Parmer is married to Trevor Parmer, assistant vice president for employee benefits at BB&T Shomo and Lineweaver Insurance. They have two sons – Max, 7; and Simon, 4.

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