Tag Archives: Ben Wyse

Ben Wyse ’99: bicycle lifestyle, bicycle livelihood

It’s been nearly five years since Ben Wyse ’99 launched Wyse Cycles, based on a simple, and unprecedented, premise: opening a bike shop with no shop. Instead, Wyse makes house calls and site visits on his own bike, towing a trailer full of tools and spare parts behind him. As far as he knows, Wyse Cycles ...More

Innovative Entrepreneurs: Running In The Green

Sustainability can’t exist in a vacuum, says Nelson Longenecker ’78, the vice-president for business innovation at Four Seasons Produce in Ephrata, Pennsylvania. “From a business standpoint, it needs to be driven by what makes sense,” he says. To that end, Nelson has worked to reduce his environmental footprint and operating costs with a variety of ...More