Viewers tuning in to watch Super Bowl LX on Sunday night may have spotted some familiar faces and beloved places on their TV screens.<\/p>\n\n\n\n
As players from the New England Patriots and Seattle Seahawks football teams cleared the field at halftime and fans eagerly awaited Bad Bunny\u2019s performance, a 30-second ad for EMU aired on Charlottesville-based WVIR-TV (NBC-29). The commercial featured aerial shots of the EMU campus along with students engaged in academics, athletics, and community events.<\/p>\n\n\n\n
\u201cWhat will you find when you get an EMU education?\u201d the voiceover asks at the start of the commercial. <\/p>\n\n\n\n
\u201cYou\u2019ll Find Your ROAR<\/em> and so much more,\u201d the voiceover concludes. \u201cTour EMU for a grant of up to $4,000 upon enrollment.\u201d<\/p>\n\n\n\n According to a November 2018 news release<\/a>, the TV station\u2019s all-day ratings made it the ninth-highest-rated NBC affiliate in the country. The station’s designated market area has a total population of 99,260 TV households, as of the 2024-25 season (U.S. Television Database<\/a>).<\/p>\n\n\n\n EMU Visual Media Manager Macson McGuigan \u201917<\/strong>, who produced the commercial, said the ad represented countless hours of filming EMU events\u2014from move-in day to Commencement\u2014and that watching it air was a \u201cvery gratifying experience.\u201d<\/p>\n\n\n\n \u201cMy overarching objective has always been to inspire people through photography and videos, and to inform them of the beauty of our campus, the richness of our community, and the impact an EMU education provides in the lives of our students,\u201d McGuigan said. \u201cKnowing that this commercial was on screen in so many households regionally brought me great joy, because it means that many more people have now had a glimpse into what an awesome place EMU is.\u201d<\/p>\n\n\n\n One viewer who watched the Super Bowl ad and wrote in with praise was Judy Mullet<\/strong>, professor emerita of psychology at EMU, who said her \u201cmouth dropped open\u201d when she saw the commercial start. \u201cOur family party watched it several times and was so impressed with the professionalism, and you packed a lot of EMU\u2019s best into a short time,\u201d she wrote in an email to the Marketing and Communications team. \u201cThank you for representing a place that still has my heart\u2014I taught there for over 30 years, and our three children graduated from EMU as well.”<\/p>\n\n\n\n Watch the ad below!<\/em><\/p>\n\n\n\n