{"id":45347,"date":"2020-03-27T08:32:17","date_gmt":"2020-03-27T12:32:17","guid":{"rendered":"https:\/\/emu.edu\/now\/news\/?p=45347"},"modified":"2020-03-31T10:11:58","modified_gmt":"2020-03-31T14:11:58","slug":"emu-wins-educational-advertising-honors","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2020\/emu-wins-educational-advertising-honors\/","title":{"rendered":"EMU publications win advertising honors"},"content":{"rendered":"\n


<\/p>\n\n\n\n

EMU picked up honors in the 35th Annual Educational Advertising Awards<\/a>, earning  two \u201cMerit\u201d awards for the 2020 viewbook and the fall\/winter issue of Crossroads <\/em>alumni magazine.
<\/p>\n\n\n\n

The viewbook and the magazine reflect \u201cour new visual elements that help us communicate our unique call to \u2018Lead Together\u2019 in a polarized world,\u201d said Jon Styer<\/strong>, EMU\u2019s creative director and brand manager. \u201cWe are pleased at this external recognition of both our creative teamwork and two products that are important for the university.\u201d
<\/p>\n\n\n\n

Only 25% of the entries from nearly 1,000 colleges, universities and secondary schools in the United States and several other countries earned an award.<\/p>\n\n\n\n

\"\"
A spread from EMU’s award-winning 2020 viewbook.<\/figcaption><\/figure>\n\n\n\n

The viewbook is \u201cthe heart of our print portfolio, displayed both on the road at college fairs and high school visits, but also within physical mail communication flows that both students and parents can access,\u201d said Matt Ruth<\/strong>, director of admissions. \u201cIt\u2019s designed to hit the highlights of what EMU has to offer and who we are, making an impression  with the hope that the prospective student is intrigued and motivated to continue the conversation and their exploration on our website.\u201d<\/p>\n\n\n\n

Crossroads<\/em> is a biannual magazine with an approximate circulation of 15,000.<\/p>\n\n\n\n

Styer designed both of the winning entries, with contributions from other marketing and admissions staff, to highlight EMU\u2019s brand revitalization around the new tagline \u201cLead Together.\u201d <\/p>\n\n\n\n

\u201cEMU spent the past year doing a brand audit and the viewbook was the key project that brought our new messaging to life for the prospective student audience,\u201d he said. \u201cIn creating this first issue of Crossroads<\/em> magazine since the brand audit, we wanted to share and explain that new messaging with our highly valued alumni and donor constituency.\u201d<\/p>\n\n\n\n

\u201cBoth of these groups had a real role in helping us to visualize what makes an EMU education unique and distinctive,\u201d said magazine editor Lauren Jefferson<\/strong>. \u201cFor me, the special moment was inviting a select group of alumni to participate as exemplars of \u2018leading together.\u2019 They are truly representative of how our alumni live and work as servant leaders around the world.\u201d<\/p>\n\n\n\n

The team of marketing professionals who contributed to the viewbook include Laura Lehman, <\/strong>web strategist and copywriter; Macson McGuigan, <\/strong>photography and video manager; and Phil Tieszen, <\/strong>former director of recruitment marketing. <\/p>\n\n\n\n

The Crossroads <\/em>magazine team for the winning issue included Anna Gant<\/strong>, alumni administrative assistant; Christopher Clymer Kurtz<\/strong>, former staff writer; and McGuigan.<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

EMU picked up honors in the 35th Annual Educational Advertising Awards, earning  two \u201cMerit\u201d awards for the 2020 viewbook and the fall\/winter issue of Crossroads alumni magazine. The viewbook and ... read more about EMU publications win advertising honors<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":45349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5725,266,17562,8845,5642,5730,12507],"tags":[],"feature":[17427,17426,17241],"class_list":["post-45347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-admissions","category-alumni","category-digest","category-emu-at-lancaster","category-faculty-and-staff","category-undergraduate-programs","category-vaca","feature-emu-home-page-feature","feature-myemu-feature","feature-news-feature"],"yoast_head":"\nEMU publications win advertising honors - EMU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emu.edu\/now\/news\/2020\/emu-wins-educational-advertising-honors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMU publications win advertising honors - EMU News\" \/>\n<meta property=\"og:description\" content=\"EMU picked up honors in the 35th Annual Educational Advertising Awards, earning  two \u201cMerit\u201d awards for the 2020 viewbook and the fall\/winter issue of Crossroads alumni magazine. 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