{"id":43552,"date":"2019-10-14T16:11:41","date_gmt":"2019-10-14T20:11:41","guid":{"rendered":"https:\/\/emu.edu\/now\/news\/?p=43552"},"modified":"2019-10-15T09:11:51","modified_gmt":"2019-10-15T13:11:51","slug":"new-lead-together-tagline-comes-to-life-at-homecoming-and-family-weekend","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2019\/new-lead-together-tagline-comes-to-life-at-homecoming-and-family-weekend\/","title":{"rendered":"New \u2018Lead Together\u2019 tagline comes to life at Homecoming and Family Weekend"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>As more than 1,000 alumni, family and friends converged on the Eastern Mennonite University campus for Homecoming and Family Weekend, the reunion gatherings, fall festival and athletic events were not the only item on the agenda.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Donor-Appreciation-Banquet-22-1000px.jpg\" alt=\"\" class=\"wp-image-43556\" width=\"315\" height=\"209\" srcset=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Donor-Appreciation-Banquet-22-1000px.jpg 1000w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Donor-Appreciation-Banquet-22-1000px-300x200.jpg 300w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Donor-Appreciation-Banquet-22-1000px-768x512.jpg 768w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><figcaption> Jill Gehman \u201997, Alumni Council member from Philadelphia, with Shirley Showalter &#8217;70 (left), development directors Tim Swartzendruber &#8217;95 and Jasmine Hardesty at Friday evening&#8217;s Donor Appreciation Banquet.<\/figcaption><\/figure><\/div>\n\n\n\n<p>EMU officially rolled out its new brand tagline \u201cLead Together\u201d with new campus signage, special banners and a new brand video that aired at the Homecoming welcome celebration in Lehman Auditorium.&nbsp;<\/p>\n\n\n\n<p>The fruit of a one-year research process that collected input from diverse constituencies within the campus community, the tagline holds rich connections to EMU culture, history and legacy as it presents a fresh, compelling and countercultural call to action.&nbsp;<\/p>\n\n\n\n<p>Stakeholders affirmed that along with excellent academics and high job placement rates, the essence of EMU is its caring community and the way in which belonging to that community empowers the growth of unifying leaders.<\/p>\n\n\n\n<p>Though <em>Lead Together<\/em> may seem dichotomous, \u201cit\u2019s a tagline well-positioned for our times,\u201d said President <strong>Susan Schultz Huxman<\/strong> at Friday evening\u2019s donor appreciation banquet. \u201cThe simple phrase focuses on building relationships as the heart of authentic success \u2026 the kind of success that truly matters in our fractured and polarized world.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012-Homecoming-Celebration-17-1024x683.jpg\" alt=\"\" class=\"wp-image-43517\" width=\"312\" height=\"208\" srcset=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012-Homecoming-Celebration-17-1024x683.jpg 1024w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012-Homecoming-Celebration-17-300x200.jpg 300w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012-Homecoming-Celebration-17-768x512.jpg 768w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><figcaption>From left: Liza Heavener \u201807, Shen Yun accepting on behalf of Wu Wei MDiv \u201806, and Erik Kratz \u201802.<\/figcaption><\/figure><\/div>\n\n\n\n<p>If introducing the tagline in the context of Homecoming was a kind of litmus test, EMU alumni have proved its validity. Just consider the 2019 alumni awardees, three shining exemplars of <em>Lead Together<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/emu.edu\/now\/news\/2019\/meet-emus-young-alum-of-the-year-liza-heavener-07\/\"><strong>Liza Heavener \u201807<\/strong><\/a>, Outstanding Young Alumna, is chief operating officer of a global philanthropy nonprofit that connects millennial entrepreneurs to the pressing issues of our time. With special expertise in animal welfare and biodiversity conservation, she helps to host global summits where idea exchanges lead to commitments to action.<\/li><li><a href=\"https:\/\/emu.edu\/now\/news\/2019\/alum-of-the-year-mlb-catcher-erik-kratz-02\/\"><strong>Erik Kratz \u201802<\/strong><\/a>, Alumnus of the Year, has touched the lives of hundreds of athletes and sports professionals, and even more fans, during his 17 years playing professional baseball in one of the most complex and demanding positions in the game. As a catcher, he is a strategist, psychologist, counselor, coach and manager, developing strong collaborative relationships with the largest staff on the team\u2019s roster, 12 or 13 pitchers, each of whom bring their own temperaments and distinctive skills to the mound.\u00a0<\/li><li><a href=\"https:\/\/emu.edu\/now\/news\/2019\/distinguished-service-award-wu-wei-mdiv-06\/\"><strong>Pastor Wu Wei MDiv \u201806<\/strong><\/a>, Distinguished Service Award, is the president of the China Christian Council, the umbrella organization of more than 38 million Protestants of various denominations (with approximately 400,000 annual new converts) in the People\u2019s Republic of China. His organization trains and supports 14,000 ordained clergy and 200,000 lay leaders; provides Bibles and other resources to 60,000 congregations; and represents Christians in China to the global community.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/emu.edu\/now\/news\/2019\/words-of-worship-and-reflection-alumni-awardees-speak\/\">Read excerpts from their acceptance speeches.<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Tammy-Krause-2.jpg\" alt=\"\" class=\"wp-image-43566\" srcset=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Tammy-Krause-2.jpg 1000w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Tammy-Krause-2-300x200.jpg 300w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/Tammy-Krause-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Tammy Krause MA &#8217;99 at TenTalks.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Or listen to TenTalks speaker <a href=\"https:\/\/emu.edu\/now\/news\/2016\/pioneer-of-defense-victim-outreach-tammy-krause-earns-cjp-alumni-award-for-outstanding-service\/\"><strong>Tammy Krause MA \u201899<\/strong><\/a>, the Center for Justice and Peacebuilding\u2019s 2017 Peacebuilder of the Year. As a graduate student studying restorative justice with Professor <strong>Howard Zehr<\/strong>, she embarked upon what would become her life\u2019s work, pioneering the new legal field of defense-victim outreach.<\/p>\n\n\n\n<p>Krause, who has worked in the aftermath of such horrific events as the Oklahoma City bombing and the 9\/11 attacks, shared about her belief in the \u201credemptive power of humanity\u201d and her ongoing&nbsp; journey of \u201clearning to walk a tightrope between victims\u2019 suffering and offenders\u2019 humanity.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIf we are honest with ourselves, we can come to understand and acknowledge our sometimes profound human capacity to hurt each other,\u201d she said. \u201cI have come to see that who we are is neither the very best nor the very worst of what we have done. Our truest selves are likely somewhere in the middle, muddling our way to find community. Work to embrace both, and in the lovely messiness of this life.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012_095318-e1571082330236-1024x576.jpg\" alt=\"\" class=\"wp-image-43560\" width=\"421\" height=\"236\" srcset=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012_095318-e1571082330236-1024x576.jpg 1024w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012_095318-e1571082330236-300x169.jpg 300w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/20191012_095318-e1571082330236-768x432.jpg 768w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><figcaption>Teachers Peyton Erb \u201811, (left), Keyri Lopez-Godoy \u201818, Mariana Lorenzana \u201813, MA \u201817 and Camila Pandolfi \u201812  with department chair Professor Cathy Smeltzer Erb.<\/figcaption><\/figure><\/div>\n\n\n\n<p>And one last example, from a morning panel: four alumni educators in the Harrisonburg City Schools dual-language and ESL programs \u2014 <strong>Peyton Erb \u201811<\/strong>, <strong>Keyri Lopez-Godoy \u201818<\/strong>, <strong>Mariana Lorenzana \u201813, MA \u201817<\/strong> and <strong>Camila Pandolfi \u201812 <\/strong>\u2014 shared many examples of leading together: how their classrooms are safe places where the knowledge, skills and holistic development of all students is respected; how their teaching roles extend far outside of the classroom, connecting parents and children across cultures; and how they grow and nurture all kinds of community.<\/p>\n\n\n\n<p>In short, <em>Lead Together <\/em>is a quality and characteristic that EMU has been teaching, nurturing and practicing itself for years. Huxman drew attention to this in her congratulatory address at Saturday\u2019s Homecoming celebration.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/DSC_0822-1000px.jpg\" alt=\"\" class=\"wp-image-43568\" width=\"346\" height=\"230\" srcset=\"https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/DSC_0822-1000px.jpg 1000w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/DSC_0822-1000px-300x200.jpg 300w, https:\/\/emu.edu\/now\/news\/wp-content\/uploads\/sites\/43\/2019\/10\/DSC_0822-1000px-768x512.jpg 768w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><figcaption>EMU&#8217;s newest alumni-athlete inductees to the Hall of Honor are Katie Lamm Spengler \u201809,  Ben Yoder \u201808 and Kristina Landis Yoder \u201809. They work in physical therapy, home construction\/renovation and critical care nursing, respectively. (Photo by James De Boer)<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cToday as we honor and celebrate outstanding alums for their many accomplishments, we remember the cultivating soil of collaborative leadership  \u2013  to listen, learn and then lead together  \u2013  the campus culture from whence they came,\u201d Huxman said.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand \u2018refresh\u2019 strengthens EMU<\/strong><\/h3>\n\n\n\n<p>This important work of showing and sharing the value of an EMU education undergirds a strategic plan that positions the university for new growth, continued relevance and financial sustainability in an increasingly competitive higher education market.<\/p>\n\n\n\n<p>The \u2018Lead Together\u2019 tagline is just one facet of an overall brand \u201crefresh\u201d that includes updated language relating to vision, values and strategic direction. Alumni will recognize the mission of \u201cpreparing graduates to serve and lead in a global context,\u201d and the guiding Bible verse of Micah 6:8.&nbsp;<\/p>\n\n\n\n<p>New, focused language more clearly defines EMU\u2019s organizational ethos. An emerging strategic direction focuses on opening<strong> \u201cnew pathways of access and achievement for all students who aspire to grow as unifying leaders equipped with intercultural competence, oriented towards peace and justice, and rooted in an active faith modeled on the life and teachings of Jesus.\u201d<\/strong><\/p>\n\n\n\n<p>The research also identified three \u201cbrand storylines\u201d that help to highlight what EMU does best and the unique distinctive experiences that contribute to an EMU education:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>unique academic approach<\/strong>, including experiential learning, cross cultural experience and intensive mentorship;&nbsp;<\/li><li><strong>active faith<\/strong>, including service, social justice and spiritual discovery; and&nbsp;<\/li><li><strong>spirit of reconciliation<\/strong>, highlighting respecting and understanding diverse viewpoints, broad faith community and sustainability.<\/li><\/ul>\n\n\n\n<p>The brand refresh process brought together all of these different elements into a narrative: <br \/><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LEAD TOGETHER\" width=\"848\" height=\"477\" src=\"https:\/\/www.youtube.com\/embed\/C8GqAl4Fw20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As more than 1,000 alumni, family and friends converged on the Eastern Mennonite University campus for Homecoming and Family Weekend, the reunion gatherings, fall festival and athletic events were not <a href=\"https:\/\/emu.edu\/now\/news\/2019\/new-lead-together-tagline-comes-to-life-at-homecoming-and-family-weekend\/\" target=\"_self\" class=\"more-link\">... read more <span class=\"screen-reader-text\">about New \u2018Lead Together\u2019 tagline comes to life at Homecoming and Family Weekend<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":43562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,14715,12503,5861,17562,8845,60,265,5730],"tags":[],"feature":[17426,17422],"class_list":["post-43552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-campus-life","category-cjp","category-conferences-and-events","category-digest","category-emu-at-lancaster","category-homecoming","category-seminary","category-undergraduate-programs","feature-myemu-feature","feature-news-landing-page-main-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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