{"id":41696,"date":"2019-03-29T10:02:18","date_gmt":"2019-03-29T14:02:18","guid":{"rendered":"https:\/\/emu.edu\/now\/news\/?p=41696"},"modified":"2019-04-01T08:10:35","modified_gmt":"2019-04-01T12:10:35","slug":"with-thriving-vinyl-graphics-business-joel-gross-76-gives-back-in-community-leadership-service","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2019\/with-thriving-vinyl-graphics-business-joel-gross-76-gives-back-in-community-leadership-service\/","title":{"rendered":"With thriving vinyl graphics business, Joel Gross ’76 gives back in community leadership, service"},"content":{"rendered":"

Even though\u00a0he used to be a social worker in Atlanta,\u00a0Joel Gross \u201976<\/strong>\u00a0says his more recent decades as a business owner have \u201cenabled me to do more for people than I ever did while working as a social worker.\u201d<\/p>\n

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Sticky Business offers a wide range of products and applications, from vehicles applications to\u00a0 unique installations on pianos, giant tennis balls and just about any other surface and shape.<\/figcaption><\/figure>\n

Both he and his wife\u00a0Karen Kurtz Gross \u201975<\/strong>\u00a0share an entrepreneurial spirit and community-oriented values. The couple met while in voluntary service in Durham, North Carolina, in 1970 and moved to Atlanta after graduation to work with Mennonite Central Committee.<\/p>\n

In 1990, Karen co-founded a fair-trade retail business that eventually joined Ten Thousand Villages, raising more than $3 million to benefit global artisans by the time it closed in February 2018. Joel left his job with Atlanta\u2019s Community Relations Commission in 1981 to start a graphics installation company that has grown into a thriving full-service graphics company.<\/p>\n

Empowering employees<\/h3>\n
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Thirteen people, including several who have been with him for nearly 20 years, work with Gross from the Sticky Business headquarters in an industrial park near the Atlanta airport. There, he is able to \u201cdo more\u201d by empowering his employees through on-the-job training and off-site educational opportunities, as well as offering mentorship and a community-oriented faith-filled support network.<\/p>\n

\u201cOur management team comes from diverse backgrounds but we all are believers,\u201d he said. \u201cWe want to glorify Christ through the business; it\u2019s the core and center of who we are.\u201d<\/p>\n

As he leads a tour through the multi-bay warehouse, Gross introduced each person by name, stopping to share a joke or two, but also to point out their expertise. The business, he knows, would not be successful without their shared dedication and skill.<\/p>\n

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Joel Gross, with two of his 13 employees, has been influential in creating professional, ethical and educational standards for the vinyl graphics industry. He has also provided leadership for the area business community and as a mentor in his church.<\/figcaption><\/figure>\n

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\u201cThis is not something everyone can do,\u201d he said, stopping to admire a work in progress with an employee he joking calls \u201cThe Old Pro.\u201d<\/p>\n

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\u201cThis is a craft. The conditions, the type of vinyl, the temperature \u2013 all these things change how the vinyl behaves, so this work requires someone who can adapt and adjust and has a good knowledge of just how far the material can be stretched. Ae [pronounced air] can do amazing things with vinyl, he\u2019s been doing it so long. His signature is like calligraphy. Ae is also a musician, too, and an artist in what he does here.\u201d<\/p>\n

Business is both art and science<\/h3>\n

Clients look to Sticky Business for an astonishing range of products and applications. During the months surrounding Atlanta\u2019s hosting of the 1996 Olympics, approximately 80 employees worked at Sticky Business, with 35 dedicated to installing special graphics on more than 1,500 buses.<\/p>\n

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His employees have designed, printed and installed vinyl graphics on boats, box trucks, cars, trucks, and trailers, as well as pianos, ATM machines, pedestrian bridges, roller coaster cars, Turner Stadium\u2019s outfield walls and giant ceremonial baseballs.<\/p>\n

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Sticky Business prides itself on good customer service, a quality that Gross says has always set him apart. \u201cI was a good old Mennonite boy,\u201d he said, of his first days in the business. \u201cI would tell people, \u2018I am coming to your place on Tuesday,\u2019 and I would show up on Tuesday and they thought I was a rock star because they were comparing me with people who would tell them they would be there on Tuesday but they wouldn\u2019t tell them Tuesday of what month.\u201d<\/p>\n

An early advocate of professionalizing the industry, he is a founding member of the Professional United Application Standards Group, an association of 3M-certified installation companies. Members send their installers to complete training and testing at 3M\u2019s headquarters to meet industry standards. It\u2019s another opportunity for Gross to help his employees develop their skills and also provides opportunities for industry networking.<\/p>\n

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Gross would be the first to claim no special business skills \u2013 \u201cYou make many, many mistakes \u2013 and you hope they\u2019re not fatal \u2013 until you are able to find and hire good people to do the things you can\u2019t do,\u201d he said.<\/p>\n

Leading in the community<\/h3>\n
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Independence through small business ownership, says Joel Gross, has enabled him to invest his time and resources in serving the community and his church.<\/figcaption><\/figure>\n

Bending his attention towards leadership for the common good, however, comes naturally.<\/p>\n

As past president of the Conley Area Business Association, he helped to launch a feasibility study that resulted in the new Greater Conley Industrial Community Improvement District. He now chairs the district\u2019s volunteer board, which works to improve the area\u2019s business environment by addressing safety and security concerns and infrastructure improvements through partnerships with the county, state and adjacent neighbor- hoods. The CID is funded by the area\u2019s property owners through a voluntary tax levy.<\/p>\n<\/div>\n

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Gross also volunteers as a mentor \u2013 and a mentor to the mentors \u2013 at North Point Community Ministries\u2019 Buckhead Church, and he counts these relationships with men to be among his greatest rewards.<\/p>\n

His independence as a \u201csmall\u201d business owner undergirds all of these endeavors, Gross says. \u201cIf you want to do good things and make an impact, small business is where it\u2019s at,\u201d he said. Through Sticky Business, he can work to create beneficial situations in which his employees can be successful; their successes, in turn, motivate and free him.<\/p>\n

\u201cLord knows, I\u2019ve made mistakes and had to apologize,\u201d he said. \u201cWe\u2019re all imperfect, but we strive to represent our Lord to the best of who we are in what we do every day.\u201d<\/p>\n

This article was first published in the fall\/winter 2018-19 edition of Crossroads alumni magazine<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Even though\u00a0he used to be a social worker in Atlanta,\u00a0Joel Gross \u201976\u00a0says his more recent decades as a business owner have \u201cenabled me to do more for people than I ... read more about With thriving vinyl graphics business, Joel Gross ’76 gives back in community leadership, service<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":41698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,5591,17562,12507],"tags":[],"feature":[17427,17426,17241],"class_list":["post-41696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-business-and-leadership","category-digest","category-vaca","feature-emu-home-page-feature","feature-myemu-feature","feature-news-feature"],"yoast_head":"\nWith thriving vinyl graphics business, Joel Gross '76 gives back in community leadership, service - EMU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emu.edu\/now\/news\/2019\/with-thriving-vinyl-graphics-business-joel-gross-76-gives-back-in-community-leadership-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With thriving vinyl graphics business, Joel Gross '76 gives back in community leadership, service - 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