{"id":37545,"date":"2018-03-29T10:56:22","date_gmt":"2018-03-29T14:56:22","guid":{"rendered":"https:\/\/emu.edu\/now\/news\/?p=37545"},"modified":"2018-04-03T12:07:03","modified_gmt":"2018-04-03T16:07:03","slug":"new-marketing-and-organizational-leadership-majors-will-develop-professionals-to-meet-dynamic-expanding-opportunities","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2018\/new-marketing-and-organizational-leadership-majors-will-develop-professionals-to-meet-dynamic-expanding-opportunities\/","title":{"rendered":"New marketing and organizational leadership majors will develop professionals to meet dynamic, expanding opportunities"},"content":{"rendered":"

Two new majors at Eastern Mennonite University offered in fall 2018 will prepare students to fill key roles in the growing fields of marketing<\/a> and organizational leadership<\/a>.<\/p>\n

\u201cMarketing is the most dynamic sub-field in business and one of the strongest areas of job growth globally,\u201d said Professor Jim Leaman<\/a>, business and economics department chair. \u201cThe organizational leadership major, too, will prepare graduates for an expanding area of need, as specialists in managing people systems are also in strong demand.\u201d<\/p>\n

The employment outlook for both areas is positive, according to the U.S. Bureau of Labor Statistics. Marketing jobs are expected to grow by 10 percent \u2013 and management jobs by close to that \u2013 through 2026.\"\"<\/a><\/p>\n

As with many majors at EMU, the new academic programs offer internships and practicum experiences. Students wishing to double-major in accounting or economics \u2013 or to add minors<\/a> such as nonprofit management \u2013 will find that the programs integrate well, Leaman said.<\/p>\n

Marketing a \u201cnatural intersection\u201d<\/strong><\/h3>\n

The marketing major \u2013 a collaboration between the\u00a0visual and communications arts<\/a> (VACA) and business and economics departments<\/a> \u2013 places EMU among the only 12 percent of four-year private institutions in Virginia offering the degree.<\/p>\n

But like other majors at EMU, it comes with the university\u2019s significant and unique emphasis: global and cultural perspective.<\/p>\n

\u201cMarketing impacts larger cultural forces, and can be part of social change, advocacy and getting unique and challenging messages into the social dialogue,\u201d said Professor Jerry Holsopple<\/a>, who teaches digital media. \u201cStudents with cross-cultural ways of knowing and collaborative ways of working will be valuable beyond their technical or theoretical skillset.\u201d<\/p>\n

\"\"<\/a>
Paul Johnson, a digital media major in the VACA department at EMU, works on a project in Adobe Illustrator.<\/figcaption><\/figure>\n

The major has two tracks: media and design, and management. Each includes curriculum from the traditional marketing and business perspective as well as the arts, and will prepare students for careers at nonprofits, businesses, nongovernmental organizations and institutions of higher education \u2013 or start-up businesses and design and media enterprises, Leaman said.<\/p>\n

Within the media and design track, students will acquire a set of skills that enables them to create media forms ranging from the single image to visual and text campaigns and longer-form video storytelling. The business-leaning management track will prepare students for marketing management and oversight roles. Course topics include consumer behavior, sales and e-commerce, strategic marketing management, branding and design, and communication strategy.<\/p>\n

\u201cProspective students are really interested in marketing,\u201d said Matt Ruth, director of admissions. \u201cThey are digital natives and many have dreams of becoming entrepreneurs and blazing their own paths.\u201d The portfolios of work they amass in the program\u2019s courses will reflect \u201cthe natural intersection of design and business,\u201d he said.<\/p>\n

\u201cOrganizations are scrambling to meet new opportunities in a rapidly changing environment as recent advancements in technology, networking, and electronic media have shifted the field of marketing to the intermediary space between business and visual and communication arts,\u201d Leaman said. \u201cIt\u2019s exciting to work in the creative space of a cutting-edge field, to collaborate across disciplines and departments to offer a nimble and demanded major, and to advise students into a growing and vibrant field and career.\u201d<\/p>\n

A marketing minor is also offered to students seeking orientation to the essential skills and concepts of the field.<\/p>\n

Organizational leadership for \u2018people systems\u2019<\/strong><\/h3>\n

The organizational leadership major will equip students to manage human capital and organizational systems. It will draw heavily on psychology and applied social sciences courses to prepare graduates for middle management or project management early in their careers.<\/p>\n

\u201cLeadership and organization are social constructs that continuously evolve,\u201d said Leaman. \u201cWith this focus on the personal, interpersonal, and group systems in the workplace, students who have a strong interest in the \u2018people systems\u2019 of organizations now have a better fit with a major credential.\u201d<\/p>\n

Students in the program will gain skills in project management, team dynamics and team-building, interpersonal conflict and mediation, and personal leadership development. Course topics will include leadership theory and practice, human resource management, social psychology, applied behavior analysis, psychology of interpersonal relationships and more.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Two new majors at Eastern Mennonite University offered in fall 2018 will prepare students to fill key roles in the growing fields of marketing and organizational leadership. \u201cMarketing is the ... read more about New marketing and organizational leadership majors will develop professionals to meet dynamic, expanding opportunities<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":37546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5591,17562,12507],"tags":[6012,11468,17636,17105],"feature":[17427,17423,17426,17241],"class_list":["post-37545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-leadership","category-digest","category-vaca","tag-jerry-holsopple","tag-jim-leaman","tag-joohyn-lee","tag-matt-ruth","feature-emu-home-page-feature","feature-featured-undergrad","feature-myemu-feature","feature-news-feature"],"yoast_head":"\nNew marketing and organizational leadership majors will develop professionals to meet dynamic, expanding opportunities - 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