{"id":34805,"date":"2017-09-11T11:06:57","date_gmt":"2017-09-11T15:06:57","guid":{"rendered":"http:\/\/emu.edu\/now\/news\/?p=34805"},"modified":"2017-09-12T10:45:04","modified_gmt":"2017-09-12T14:45:04","slug":"anthony-pratkanis-2009-alumnus-year","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2017\/anthony-pratkanis-2009-alumnus-year\/","title":{"rendered":"Anthony Pratkanis, 2009 Alumnus of the Year"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1294 alignleft\" src=\"http:\/\/www.emustories.com\/wp-content\/uploads\/2016\/07\/pratkanis.jpg\" alt=\"pratkanis\" width=\"220\" height=\"165\" \/>Anthony Pratkanis, 52, a 1979 <span class=\"caps\">EMU<\/span> graduate with majors in psychology, sociology and social work, received EMU\u2019s 2009 \u201calumnus of the year\u201d award during the Sunday morning worship service of homecoming and family weekend.<\/p>\n<p>The award is presented annually to a graduate who has been recognized for significant achievement in their profession, community or church.<\/p>\n<p>Dr. Pratkanis has been a professor of psychology at the University of California at Santa Cruz since 1987, where he has been cited for teaching excellence. He earned a PhD in social psychology from Ohio State University in 1984 and began his career in the business school at Carnegie-Mellon University, where he taught popular courses in advertising and consumer behavior.<\/p>\n<p>Pratkanis co-authored with Elliot Aronson a best-selling book, Age of Propaganda: The Everyday Use and Abuse of Persuasion (Holt Paperbacks, revised edition, 2001), a thorough overview of how individuals and the mass media use devious persuasive techniques to manipulate others. He has been cited or has been interviewed in the mass media on numerous occasions and his research has been translated into 10 languages.<\/p>\n<p>Pratkanis\u2019 research has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility and persuasion and democracy. His research has been translated into 10 languages.<\/p>\n<p>Over the last 10 years, Pratkanis has worked with nationwide organizations, various civic groups and law enforcement agencies on strategies for preventing economic fraud crimes. He received a Telly Award in 2002 for his work as a scientific consultant on AARP\u2019s video, \u201cWeapons of Fraud.\u201d He has testified before the U.S. Senate Special Committee on Aging and the U.S. Securities and Exchange Commission about what can be done to prevent economic fraud crimes.<\/p>\n<p>Pratkanis has also served as an expert witness in court cases, including on behalf of the State of Oregon in their case against Publisher\u2019s Clearing House and the State of California in their cases against<span class=\"caps\">MCI<\/span>\/Worldcom and Cingular Wireless.<\/p>\n<p>At the beginning of this year, he was called by the State of Vermont to testify in their case against R.J. Reynolds Tobacco, which made the claim that their Eclipse cigarettes were a \u201csafer way to smoke.\u201d The verdict in this case is still pending.<\/p>\n<p>He has also served as a consultant on persuasion and influence to two U.S. Presidential campaigns, various ballot races and to government agencies on countering the propaganda of terrorists and dictators and on reducing conflict in war zones.<\/p>\n<p>Concerning his undergraduate days, Pratkanis said, \u201cI received an outstanding education at <span class=\"caps\">EMC<\/span>, as we called it back then, from some very dedicated teachers. That education has served me well over the last 30 years.\u201d<\/p>\n<p>Pratkanis is married to Marlene Turner Pratkanis and they have a son, Tony Turner Pratkanis.<\/p>\n<p><em>Published Aug. 2009.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthony Pratkanis, 52, a 1979 EMU graduate with majors in psychology, sociology and social work, received EMU\u2019s 2009 \u201calumnus of the year\u201d award during the Sunday morning worship service of <a href=\"https:\/\/emu.edu\/now\/news\/2017\/anthony-pratkanis-2009-alumnus-year\/\" target=\"_self\" class=\"more-link\">... read more <span class=\"screen-reader-text\">about Anthony Pratkanis, 2009 Alumnus of the Year<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"feature":[],"class_list":["post-34805","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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