{"id":12821,"date":"2012-06-05T10:38:25","date_gmt":"2012-06-05T14:38:25","guid":{"rendered":"http:\/\/emu.edu\/now\/news\/?p=12821"},"modified":"2012-06-21T10:22:45","modified_gmt":"2012-06-21T14:22:45","slug":"businesses-get-social-at-emu","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/news\/2012\/businesses-get-social-at-emu\/","title":{"rendered":"EMU Business and Professional Club Highlights Importance of Digital Marketing"},"content":{"rendered":"<p>Content of your website is king for potential clients.<\/p>\n<p>That was the mantra of Barry Click, co-owner of <a href=\"http:\/\/www.greensolutionscleaning.net\/\">Green Solutions Carpet and Upholstery<\/a>, during a social media panel discussion that anchored EMU\u2019s annual appreciation luncheon for the 100 members of its <a href=\"http:\/\/www.emu.edu\/giving\/business-professionals-club\/\">Harrisonburg-Rockingham Business &amp; Professional Club<\/a>.<\/p>\n<p>Another panelist, <a href=\"http:\/\/www.klinemay.com\/agent\/KaiDegnerHomesTeam\">Kai Degner<\/a>, Harrisonburg City councilman and <a href=\"http:\/\/www.klinemay.com\/\">Kline May Realtor<\/a>, said: &#8220;Find some consistency in your posts. Look at what your audience is into and looking at &#8212; you have to put time into it to be successful.&#8221;<\/p>\n<p>Click and Denger joined three other panel members &#8212; Lindsey Loughlin of <a href=\"http:\/\/www.gravitygroup.com\/\">Gravity Group<\/a>, Aaron Yoder of <a href=\"http:\/\/www.amyoder.com\/\">AM Yoder &amp; Co<\/a>, and Kyle Coleman of <a href=\"http:\/\/www.truckenterprises.com\/\">Truck Enterprises<\/a> &#8212; in highlighting the advantages of using Facebook, Twitter and other social media. All agreed the simplest approach is often the best.<\/p>\n<p>&#8220;Know your audience, go where they are and connect,&#8221; Click said.<\/p>\n<p><strong>Funding priorities<\/strong><\/p>\n<p><a href=\"http:\/\/www.emu.edu\/president\/\">EMU President Loren Swartzendruber<\/a> spoke to the group on the funding of the new science center, next year&#8217;s enrollment projections, and the upcoming Bach festival.<\/p>\n<p>Swartzendruber said EMU has raised 25 percent of the funds it needs to renovate and expand its science center. He linked this fundraising campaign to maintaining EMU\u2019s remarkable record of 90 percent acceptance rate into medical school, which is more than twice the national average.<\/p>\n<p>EMU\u2019s fall enrollment numbers look promising and are on par with the numbers from last year&#8217;s record enrollment, he said. Swartzendruber also mentioned the excitement of hosting the twentieth annual Bach festival on campus and the anticipation of the program itself.<\/p>\n<h3>Social media matters<\/h3>\n<p><a href=\"http:\/\/emu.edu\/now\/video\/2012\/06\/04\/social-media-matters\/\">Watch the discussion<\/a> between Business and Professional club members.<\/p>\n<p><strong>Current members<\/strong><\/p>\n<p>Below is a list of current Harrisonburg-Rockingham Business &amp; Professional Club members.<\/p>\n<ul>\n<li><a href=\"http:\/\/abowlofgood.com\/\">A Bowl of Good<\/a><\/li>\n<li><a href=\"http:\/\/www.aeautomotive.net\/\">A&amp;E Automotive<\/a><\/li>\n<li><a href=\"http:\/\/www.amyoder.com\/\">A M Yoder &amp; Co.<\/a><\/li>\n<li><a href=\"http:\/\/www.bbt.com\/\">BB&amp;T Bank<\/a><\/li>\n<li><a href=\"http:\/\/blauchbrothers.com\/\">Blauch Brothers, Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.blueridgearchitects.com\/\">Blue Ridge Architects PC<\/a><\/li>\n<li><a href=\"http:\/\/www.campbellagencies.com\/\">Campbell Insurance<\/a><\/li>\n<li><a href=\"http:\/\/www.clark-bradshaw.com\/\">Clark &amp; Bradshaw PC<\/a><\/li>\n<li><a href=\"http:\/\/www.donlargentroofing.com\/\">Don Largent Roofing, Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.dynamicaviation.com\/\">Dynamic Aviation Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.emautosupply.com\/\">E&amp;M Auto Paint &amp; Supply Co.<\/a><\/li>\n<li><a href=\"http:\/\/everence.com\/\">Everence<\/a><\/li>\n<li><a href=\"http:\/\/www.frazierquarry.com\/\">Frazier Quarry Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.goodprinters.com\/\">Good Printers<\/a><\/li>\n<li><a href=\"http:\/\/www.grassrootslandscapinginc.com\/\">Grass Roots Landscaping Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.gravitygroup.com\/\">Gravity Group<\/a><\/li>\n<li><a href=\"http:\/\/www.greensolutionscleaning.net\/\">Green Solutions Carpet and Upholstery Cleaning<\/a><\/li>\n<li><a href=\"http:\/\/www.harmanconstruction.com\/\">Harman Construction Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.holtzmancorp.com\/corp\/\">Holtzman Corporation<\/a><\/li>\n<li><a href=\"http:\/\/www.houff.com\/\">Houff Foundation<\/a><\/li>\n<li><a href=\"http:\/\/www.integrityaudiosystems.com\/\">Integrity Audio Systems, Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.interchangeco.com\/DesktopDefault.aspx\">InterCHANGE<\/a><\/li>\n<li><a href=\"http:\/\/www.klinemay.com\/\">Kline May Realty<\/a><\/li>\n<li>Kreider Machine Shop<\/li>\n<li><a href=\"http:\/\/www.kygers.com\/\">Kyger Funeral Homes<\/a><\/li>\n<li><a href=\"http:\/\/www.ldbinsurance.com\/\">LD&amp;B Insurance Agency<\/a><\/li>\n<li><a href=\"http:\/\/www.mastgroup.net\/mastbrunk\/home\/home.html\">Mast &amp; Brunk Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.mcclungco.com\/\">McClung Companies<\/a><\/li>\n<li><a href=\"http:\/\/www.mcdtoyota.com\/default.asp?newused=0\">McDonough Toyota<\/a><\/li>\n<li><a href=\"http:\/\/www.merck.com\/\">Merck Foundation<\/a><\/li>\n<li>Nelson Swope Enterprises<\/li>\n<li><a href=\"http:\/\/nteloswireless.com\/\">Ntelos<\/a><\/li>\n<li><a href=\"http:\/\/www.pbgh.com\/\">PBGH LLP<\/a><\/li>\n<li><a href=\"http:\/\/www.pepsi.com\/\">Pepsi-Cola Bottling Company<\/a><\/li>\n<li><a href=\"http:\/\/www.mongerlumber.com\/\">R S Monger &amp; Sons Inc.<\/a><\/li>\n<li><a href=\"http:\/\/www.4performancerealty.com\/\">RE\/MAX Performance Realty<\/a><\/li>\n<li><a href=\"http:\/\/www.merchantcircle.com\/business\/Rockingham.Milling.540-434-9938\">Rockingham Milling Co.<\/a><\/li>\n<li><a href=\"http:\/\/securefutures.us\/\">Secure Futures<\/a><\/li>\n<li><a href=\"http:\/\/selectairparts.com\/\">Select Aerospace Industries<\/a><\/li>\n<li><a href=\"http:\/\/www.suterengineering.com\/index.html\">Suter Engineering PC<\/a><\/li>\n<li><a href=\"http:\/\/www.truckenterprises.com\/index.asp\">Truck Enterprises Inc.<\/a><\/li>\n<li><a href=\"http:\/\/trumboelectric.com\/\">Trumbo Electric Inc.<\/a><\/li>\n<li>Turner &amp; Company<\/li>\n<li><a href=\"http:\/\/www.weaversflooringamerica.com\/\">Weaver\u2019s Flooring America<\/a><\/li>\n<li><a href=\"http:\/\/local.times-news.com\/showalter+welby+c+atty.9.10551952p.home.html\">Welby Showalter, Attorney at Law<\/a><\/li>\n<li><a href=\"http:\/\/www.wawlaw.com\/\">Wharton Aldhizer &amp; Weaver<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Content of your website is king for potential clients. That was the mantra of Barry Click, co-owner of Green Solutions Carpet and Upholstery, during a social media panel discussion that <a href=\"https:\/\/emu.edu\/now\/news\/2012\/businesses-get-social-at-emu\/\" target=\"_self\" class=\"more-link\">... read more <span class=\"screen-reader-text\">about EMU Business and Professional Club Highlights Importance of Digital Marketing<\/span><\/a><\/p>","protected":false},"author":112,"featured_media":12912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5583,5610,5623],"tags":[14359,14360,12208,14357,13957,14356,12263,13960,5727],"feature":[],"class_list":["post-12821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-community","category-mba","category-special-programs","tag-aaron-yoder","tag-am-yoder-co","tag-emu-president-loren-swartzendruber","tag-gravity-group","tag-green-solutions-carpet-and-upholstery-cleaning","tag-harrisonburg-city-council","tag-kai-degner","tag-kline-may-realty","tag-office-of-the-president"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EMU Business and Professional Club Highlights Importance of Digital Marketing - EMU News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emu.edu\/now\/news\/2012\/businesses-get-social-at-emu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMU Business and Professional Club Highlights Importance of Digital Marketing - EMU News\" \/>\n<meta property=\"og:description\" content=\"Content of your website is king for potential clients. 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