(Left to right): Barry Click, co-owner of Green Solutions Carpet and Upholstery, Kyle Coleman of Truck Enterprises, Lindsey Loughlin of Gravity Group, Kai Degner, Harrisonburg City councilman and Kline May Realtor and Aaron Yoder of AM Yoder & Co, highlighted the advantages of using Facebook, Twitter and other social media. All agreed the simplest approach is often the best. "Know your audience, go where they are and connect," Click said. Photo by Mike Zucconi.

EMU Business and Professional Club Highlights Importance of Digital Marketing

by Mike Zucconi

Content of your website is king for potential clients.

That was the mantra of Barry Click, co-owner of Green Solutions Carpet and Upholstery, during a social media panel discussion that anchored EMU’s annual appreciation luncheon for the 100 members of its Harrisonburg-Rockingham Business & Professional Club.

Another panelist, Kai Degner, Harrisonburg City councilman and Kline May Realtor, said: “Find some consistency in your posts. Look at what your audience is into and looking at — you have to put time into it to be successful.”

Click and Denger joined three other panel members — Lindsey Loughlin of Gravity Group, Aaron Yoder of AM Yoder & Co, and Kyle Coleman of Truck Enterprises — in highlighting the advantages of using Facebook, Twitter and other social media. All agreed the simplest approach is often the best.

“Know your audience, go where they are and connect,” Click said.

Funding priorities

EMU President Loren Swartzendruber spoke to the group on the funding of the new science center, next year’s enrollment projections, and the upcoming Bach festival.

Swartzendruber said EMU has raised 25 percent of the funds it needs to renovate and expand its science center. He linked this fundraising campaign to maintaining EMU’s remarkable record of 90 percent acceptance rate into medical school, which is more than twice the national average.

EMU’s fall enrollment numbers look promising and are on par with the numbers from last year’s record enrollment, he said. Swartzendruber also mentioned the excitement of hosting the twentieth annual Bach festival on campus and the anticipation of the program itself.

Social media matters

Watch the discussion between Business and Professional club members.

Current members

Below is a list of current Harrisonburg-Rockingham Business & Professional Club members.