{"id":3629,"date":"2016-12-08T09:50:27","date_gmt":"2016-12-08T14:50:27","guid":{"rendered":"http:\/\/emu.edu\/now\/crossroads\/?p=3629"},"modified":"2017-06-01T00:39:25","modified_gmt":"2017-06-01T04:39:25","slug":"alumni-help-build-assets","status":"publish","type":"post","link":"https:\/\/emu.edu\/now\/crossroads\/2016\/12\/08\/alumni-help-build-assets\/","title":{"rendered":"Alumni Help Build Assets"},"content":{"rendered":"
\"king-29\"

Jessica King ’96, executive director of Assets, visits with The Stroopy Company owner Jennie Groff (right, facing) and two employees, both refugees. (Photo by Jon Styer)<\/p><\/div>\n

WITH HOLIDAY DEMAND ON THE UPSWING<\/strong>, The Stroopie Company went to two shifts in early November, allowing them to churn out up to 6,000 Dutch stroopwafels (cinnamon-y, carmel-y goodies best enjoyed with a hot beverage) a week. All six workers running the show at the company\u2019s small production facility in Lancaster, Pennsylvania, are refugees: three from Burma and three from Syria. Once a day, they sit down with the store manager, who is also a certified ESL teacher, for a half-hour English lesson.<\/p>\n

As a certified B Corporation, The Stroopie Company measures its success by social and environmental standards in addition to the profit column \u2013 hence the language classes and $11-an-hour starting wage offered to refugees otherwise facing limited employment prospects. Alone, however, these commitments don\u2019t solve the challenges of solvency and profitability facing any small business. To help meet them, The Stroopie Company has turned to Assets, a nonprofit that has worked to create economic opportunity and reduce poverty in and around Lancaster for more than 20 years.<\/p>\n

One of the organization\u2019s new programs, says executive director Jessica King ’96<\/strong>, is called the Great Social Enterprise Pitch, which offers a series of business-planning workshops to 10 entrepreneurs who prioritize social and environmental well-being. After the workshops, five participants pitch their ideas to a panel of judges and compete for more than $50,000 in cash and services.<\/p>\n

\"assets-women\"

King with Director of Development Tina Campbell ’99 (left) and Finance Director Rosanne Jantzi ’89. (Photo by Tyler Naples)<\/p><\/div>\n

In 2015, The Stroopie Company won the competition, coming away with donated legal services, a free photo session for a new product catalog, and cash that it invested in new equipment.<\/p>\n

\u201cIt gave us the confidence that we had a great idea going,\u201d says Jennie Groff, one of the company\u2019s owners. \u201cWe really feel like we\u2019re poised to grow.\u201d<\/p>\n

Lancaster is a welcoming and generous community that resettles more refugees and gives, on average, more to charity than anywhere else in Pennsylvania. By integrating this philanthropic impulse into a workable business model, King says, \u201cimpact businesses\u201d like The Stroopie Company are able to fund their own pursuit of a greater good.<\/p>\n

\u201c[The Stroopie Company] is a means to an end. The end is about helping their neighbors have better lives,\u201d she says. \u201cThere are a lot of ways you can do that. Making cookies is their way of doing that.<\/p>\n

\u201cIt\u2019s amazing to see the kind of impact that [employers] can have on the lives of people around them, their neighbors and their employees, regardless of what their business is. It\u2019s the spirit of \u2018how\u2019 they do it,\u201d King continued. \u201cIt might not be all that bright and shiny, but it really matters to people. That\u2019s what really gets me excited.\u201d<\/p>\n

Through its various programs, Assets provides training and lending to entrepreneurs from underrepresented groups as well as the impact businesses committed to social and environmental goals. During the most recent fiscal year,\u00a0it supported the creation of 40 new businesses and more than 70 jobs, provided loans or long-term training to more than 150 entrepreneurs, and involved nearly 1,500 businesspeople and community members in other programs and events.<\/p>\n

\u201cWe believe in the power of business to transform our communities for good,\u201d says Tina Campbell ’99<\/strong>, director of development. \u201cBut we are also convinced that it must be equitable transformation\u00a0\u2013 that all races, ethnicities and cultures must be included for true economic development to happen in our own communities.\u201d<\/p>\n

According to board member Kevin Ressler ’07<\/strong>, an important part of this vison has been Assets\u2019 expanding focus over the past several years to supporting impact businesses in addition to entrepreneurs from underrepresented groups.<\/p>\n

\u201cThis work breaks down the barriers of \u2018us\u2019 and \u2018them\u2019 and begins to see that \u2018we\u2019 is our only hope moving forward to maintain a country full of communities that don\u2019t just co-exist but co-create and\u00a0thrive together.\u201d<\/p>\n

Since 2008, The Stroopie Company has employed 16 refugee women in its kitchen. Many have used it as both a landing and a launching pad,\u00a0a welcoming place to build experience and improve their English before moving on to other things. Recently, when a TV news crew stopped by for an interview with one of the Syrian workers, Groff called in an employee who\u2019d just left to provide some translation help. Watching from the sidelines, Groff was struck by the poise and fluency the former employee had developed, at least in part, right there in the stroopwafel kitchen.<\/p>\n

\u201cShe came here hardly wanting to say anything. To be able to see how she\u2019s leaving us \u2013 it just was hugely encouraging,\u201d says Groff. \u201cThat is totally what motivates my husband and me. It is just so rewarding to see our refugee employees come in and gain confidence. You can just almost see it happening before your very eyes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

WITH HOLIDAY DEMAND ON THE UPSWING, The Stroopie Company went to two shifts in early November, allowing them to churn out up to 6,000 Dutch stroopwafels (cinnamon-y, carmel-y goodies best enjoyed with a hot beverage) a week. All six workers running the show at the company\u2019s small production facility in Lancaster, Pennsylvania, are refugees: three […]<\/p>\n","protected":false},"author":242,"featured_media":3633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[916,6],"tags":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fall-winter-2016-17","category-magazine","issues-fall-winter-2016-17"],"_links":{"self":[{"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/posts\/3629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/users\/242"}],"replies":[{"embeddable":true,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/comments?post=3629"}],"version-history":[{"count":4,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/posts\/3629\/revisions"}],"predecessor-version":[{"id":3635,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/posts\/3629\/revisions\/3635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/media\/3633"}],"wp:attachment":[{"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/media?parent=3629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/categories?post=3629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emu.edu\/now\/crossroads\/wp-json\/wp\/v2\/tags?post=3629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}