Image Permissions and Copyright Concerns

EMU staff photographers and marketing staff value the beliefs of others and extend respect to those who do not wish to have their image used in EMU materials. Our photographers and staff generally seek written permission for photos or videos of children in any context and patients in medical settings as well as individuals featured in marketing materials that imply personal endorsement of the university.

When an individual asks not to be photographed, university photographers comply.

Other campus groups often take photos and videos at events. These permission guidelines apply only to EMU marketing staff and student photographers, who are identifiable by their press badges.

Campus event photography

EMU marketing photographers reserve the right to use photos taken at campus events in marketing materials. Often this type of photo includes portraits of speakers and presenters as well as crowd shots at athletic events, chapel services, and institutional events like Homecoming and Family Weekend and annual commencement. People with questions and concerns about this policy should contact Lindsey Kolb, EMU marketing media specialist, at or 540-432-4634.

Student photo permission

EMU students can opt out of providing general photo permission during the registration process each semester.

Opting out is best done before-hand. If a student decides at a later date to rescind photo permissions, he or she should provide specific URLs to EMU marketing staff, who will attempt to remove related photos from the website within 120 days.

Students who do not want their image used in marketing materials share responsibility with EMU to make sure that their image is not used. If the student sees a staff photographer taking photographs, the student should feel empowered to notify the photographer or move to a place where photographs/video are not being made. Students who do not want their image used should also remove themselves from EMU marketing group photos.

EMU marketing staff acknowledge the original owner of the image or work publicly on the website or in print pieces whenever possible, usually by incorporating a credit or courtesy caption such as “Photo courtesy of …”.

Staff members advise others within the institution to always seek the permission of the original owner of an image, song, video, etc. before utilizing it in any promotional materials.

Questions and concerns?

Questions and concerns about image permission and copyright guidelines should contact Lindsey Kolb, EMU marketing media specialist, at or 540-432-4634.